Think you’ve seen multiple Lisa Frank bears? Think again. From hip-hop star to cowboy to red carpet icon, it’s all the same bear—Hollywood Bear. This little-known Lisa Frank character has played dozens of roles over the years, from breakdancing in checkerboard kicks to directing films in a glittery tux. In this fun deep dive, we trace his over-the-top sticker career, complete with wild outfits, music speculation, and behind-the-scenes trivia only true collectors will know.

Just uncovered your childhood Lisa Frank stickers? Here’s how to organize, identify, and decide what to do with your collection.